Technology sometimes doesn't deliver a cheaper solution

Technology sometimes doesn't deliver a cheaper solution. Marketeers don't like this. The lazy so-and-sos are probably the least inventive group of individuals in business and their view of technology is that its there to give them an easy time, i.e. to give them the same stuff as the other guy only cheaper. In this way you piggyback on the other guy's marketing and merely undercut him to win the biz.

Because of this a lot of great technology is ignored. Technology might yield a more efficient or long lasting solution. It might yield a more versatile product etc.